LIKE-DRIVERS: “light up engagement, one like at a time.”
These are generic “feel-good” posts designed to evoke positive emotions and encourage users to simply “like” the content. They often consist of eye-catching images or videos that are easy to engage with, signaling interest to social media algorithms.
COMMENT-DRIVERS: “Spark conversations & connect with your audience.”
These posts aim to generate conversation and encourage followers to leave comments. By promoting engagement through discussions, these posts send a stronger interest signal to algorithms and deepen the level of engagement with your followers.
SHARE-DRIVERS: “Fuel the power of sharing & reach new horizons.”
These are specifically designed to trigger the “share” action, where followers share the content with their own network. By encouraging shares, these posts can significantly expand your reach and expose your brand to a wider audience.
WEBSITE TRAFFIC DRIVERS: “Drive traffic and heat up conversion.”
These posts offer partial content that sparks curiosity and leaves followers wanting more. The goal is to drive traffic to your website, where they can access the complete content. This strategy helps increase website visits and provides an opportunity for further engagement.
RELATIONSHIP BUILDERS: “Forge meaningful connections.”
Relationship-building posts are public acknowledgments or promotions of individuals or companies with whom you want to develop or strengthen a connection. By showcasing your support or admiration, you can foster positive relationships and enhance your network.
CREDIBILITY BUILDERS: “Establish expertise & position yourself as an authority.”
Credibility-building posts may not generate high engagement, but they establish you as an expert in your field. These posts showcase your knowledge, expertise, and insights, positioning you as a trusted authority among your followers.
PRESENCE BUILDERS: “Command attention, dominate the social media landscape.”
Presence-building posts aim to demonstrate high levels of activity and consistency on social media. While they may not generate significant engagement individually, their purpose is to maintain a strong and visible presence to increase brand visibility and recognition.
PROMOTIONAL POSTS: “Promote with purpose for blazing results.”
These posts directly or indirectly promote your services, specials, events, or offerings. They serve as a platform to communicate important updates or generate interest in your offerings, driving conversions and encouraging followers to take action.